Context
Since 1996 Fertighaus.de has been Germany's number 1 portal for prefabricated homes. It offers a selection of houses, detailed profiles of the best suppliers and all the information a user might need to start building their new home.
In 2015 the company was acquired and I was asked to the rebrand and redesign the entire UX/UI of the platform.
Results
The impact of the redesign contributed to significant results:
- 400+ partners on platform
- 2.000+ houses
- Expanded to Austria
- Acquisition of similar portals (MassiveHaus.de, EinFamilienHaus.de and Bungalow.de)
Main tasks
Wireframing: Creation of all the wireframes for the platform in collaboration with the Product Manager.
UX/UI Design: Turning wireframes into finished designs ready for development.
Refinement: Iterating on flows and designs after the platform was launched.
Branding: Creation of the new brand, including logo, illustrations and brand guidelines.
